YMC helped define British style in the early ’90s, and continues to fill our wardrobes with elevated classics today. Now, the brand enters a new chapter with the appointment of Sage Nation founder Sage Toda-Nation as its new Creative Director.
For Autumn/Winter 2025, YMC takes an introspective approach drawing on its own archive, signature styles, and founding goals for inspiration. The collection revisits original ’90s silhouettes, long-standing icons and cult-favourite pieces while infusing them with fresh energy.
